Alamo Pecan & Coffee Company, a retailer based in San Saba, Texas, wanted to increase its custom gift basket and tin orders by bringing in more corporate clients and reaching a wider online market. The company used Volusion to power its online store and already had both a Facebook page and Pinterest account, but the owners needed help leveraging social media.
We began by optimizing the Volusion store itself. After completing keyword research, we turned on search engine friendly URLs and took full advantage of Volusion’s SEO settings by writing meta titles, descriptions and image alt tags.
We also made enhancements to the site’s template by cleaning up the styling and increasing font size to improve readability. We set CSS styles consistently across the website to improve the design aesthetic and added a new slider to the homepage to showcase products.
Finally, we added new category pages, switched out images and took better advantage of the site’s primary sidebar for presenting product information and encouraging newsletter sign ups.
We designed and developed a custom newsletter template in Mailchimp and used the store’s existing customer base to begin building a list. We began working with Alamo Pecan to develop monthly content for the newsletter that would drive more traffic back to the website.
We posted regularly to both Facebook and Pinterest, focusing on pecans and coffee in order to become a go-to resource for recipes and information.
We then began developing a series of graphics to use across social platforms to give a sense of consistency.Whether on Pinterest, Facebook, email or on the website, the graphics have a similar look and feel.
After our success in improving the existing user experience, Standard Beagle was asked to help with another set of problems.
The existing ecommerce platform was not able to handle large corporate client lists; online orders were not integrated into the store’s POS; most people called in their orders because they could not order they way they wanted to online.
Transition to new ecommerce platform
We worked with Alamo Pecan to transition away from the existing platform and create a custom store that would improve efficiency and allow them to handle large accounts online.
The project was scoped out in 4 phases.
In the first phase, we transitioned the store to a self-hosted cart using NopCommerce, then made customizations to the site and some changes to the design — but not a dramatic change in order to help returning customers navigate the site more easily.”