Who we help
We help B2B SaaS and health tech companies fix customer retention, create real value, and build products people actually want to use through strategic UX solutions.
If you’re running a B2B SaaS or health tech company and feeling like something’s just off with your product—maybe churn is too high, or your features aren’t sticking—we’ve got your back.
We specialize in UX strategy, research, and design that’s as smart as it is simple. And we do it all with a smile (and maybe a little Texas twang).
Who we are and what we do
We’re your UX team (without all the fuss)
Look, we get it. You’ve got a lot on your plate, and figuring out why your product isn’t hitting the mark shouldn’t be another headache. That’s where we come in.
At Standard Beagle, we’ve been helping B2B SaaS and health tech companies nail their user experience for over a decade. We’re not just here to deliver a pretty design (although we do that too)—we dig deep into understanding your users, so we can help you fix what’s broken, keep customers happy, and grow your business.
No fluff, no jargon, just real solutions that work.
Problems we solve
Challenges? Time for strategic solutions
Every company has its challenges. When your users are bouncing, your product feels like a puzzle no one can solve, and growth has stalled, it’s time to call in the experts. We’re here to help you get back on track.
Here are some of the common challenges we tackle for B2B SaaS and health tech companies just like yours:
Customer retention
Users are signing up, but they’re not sticking around. If your churn rate’s looking more like a revolving door, your UX might be the culprit. Let’s turn that around by giving your customers a reason to stay.
Product adoption
Got great features but no one’s using them? We’ve seen it before—complexity or confusion can keep your best work hidden. We’ll simplify things so your users can find (and love) everything your product has to offer.
Creating value
You know your product is valuable, but do your customers? When your users can’t see the benefits, it’s hard to keep them engaged. We’ll help make your value crystal clear through intuitive design and seamless user journeys.
Inefficient onboarding
A complicated onboarding process can scare off users before they even get started. We streamline the experience to get users up to speed fast—no frustration, just a smooth start from day one.
our approach
Simple, Smart, and All About Your Users
When it comes to solving your UX challenges, we keep things simple—no complicated processes or endless meetings. Our approach is all about digging into the heart of your user experience, understanding where things are going wrong, and creating designs that make everything feel effortless.
We start by getting to know your users, diving deep into what they need, what’s tripping them up, and how we can make their journey smoother. From there, we craft a tailored UX strategy that fits your business goals like a glove. Then, we roll up our sleeves and get to work, designing a product experience that not only solves problems but makes your users say, ‘Wow, that was easy.’
But don’t just take our word for it—check out our before-and-after transformation below to see how we’ve helped companies like yours.
Before
The original design of the music catalog felt outdated and cluttered, making it hard for users to find what they needed quickly. With limited search functionality and a layout that didn’t quite match the sophistication of the music industry, the overall user experience left a lot to be desired.
We conducted usability testing as well as user interviews to inform our recommendations before moving forward with a new look and feel.
After
After conducting in-depth UX research, we redesigned the catalog with a sleek, modern interface that elevates the user experience. Now, users can easily search, filter, and browse the music library with intuitive controls and a clean, organized layout.
The new design not only looks sharp but also improves usability, helping users find what they need faster and with less frustration.
Ready for your own UX transformation?
Let’s take your product from frustrating to flawless. Get started with a personalized UX audit, where we’ll uncover the gaps, solve the pain points, and set you up for success. Ready to see what’s possible?
Industries we serve
Specializing in B2B SaaS and health tech
We focus on the industries where smart UX design can make the biggest impact. Whether you’re in B2B SaaS or health tech, our team understands the unique challenges you face—and we’re here to help you solve them.
Testimonials
What our clients say
Your path to better UX
How to get started with us
Ready to solve your UX challenges? Getting started with Standard Beagle is easy. Here’s how we’ll work together to create a better experience for your users:
Let’s talk
We’ll kick things off with a discovery call to get to know your business, your users, and the challenges you’re facing. Think of it as a casual chat, no strings attached.
We build a plan
Based on what we learn, we’ll create a custom UX plan tailored to your specific needs. Whether it’s research, strategy, or design, we’ll map out the best path forward.
We transform your UX
Once the plan is in place, our team gets to work. From user research to design and everything in between, we’ll make sure your product delivers an experience your users love.
Don’t wait to improve your UX
Your customers are looking for a better experience. Let’s help you deliver it. Contact us today.
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