Services

User research

Understand your customers’ needs and motivations

We take a holistic approach to understanding users by combining qualitative and quantitative methods, based on the needs of your project.

User and customer research helps our clients understand their customers so they can make better decisions. Our research methods remove the guesswork and reduce the risk of building solutions that fall flat.

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How we help

Make better decisions

Understanding your users ultimately helps you make better decisions about what features to build and when.

Our qualitative user research focuses on taking the guesswork out of your product strategy. (Sources)

74%

Decision-making tool

Percentage of respondents that say UX research is an important part of a data-informed approach.

1.9x

Customer satisfaction

Reports have found that organizations with mature research practices are nearly 2 times more likely to have improved customer satisfaction.

70%

Intuitive expectations

70% of Gen-Z users expect interfaces to be intuitive, personalized and predictive. That means research dedicated to understanding their needs.

Featured user research projects

We get results for our clients

Here are some of our favorite projects where we provided user research expertise.

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screenshot of design showing search interface for music search portal UX

Music search portal UX: Enhancing music discovery for B2B editing

Expertise Our team provided UX strategy, user research, and product design expertise to the project. Client 5 Alarm is the largest independent production music library. Founded in 2002, it was later purchased by Anthem Entertainment. Timeline We worked intensely with 5 Alarm for six months on this project, collaborating closely with a 5 Alarm executive…
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B2B learning platform UX: Actionable strategy for higher engagement

We partnered with Buildwitt to conduct a comprehensive UX research and design project focused on improving their learning platform UX. Our goal was to understand their users’ needs, streamline workflows, and develop new features that aligned with both business objectives and user expectations.

Skills and expertise

By setting a vision for human-centered products and services, we help companies determine which problems to solve and features to prioritize.

Customer discovery

We work with you at the very beginning of your product or service idea to uncover customer segments and what matters to them.

Qualitative insights

We answer your specific questions about user behavior through a variety of methods from surveys and focus groups to qualitative user interviews.

User observation

Your customers use your product in specific contexts and situations. We uncover and highlight these insights through observational studies.

Get results

See how you can get results, too. Contact us for a no-obligation consultation.

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