The definitive checklist for HIPAA compliant website design projects
How do you make sure you embark on a HIPAA compliant website design project? we’ve compiled a checklist of essential tasks.
How to develop a UX strategy for a new product
To ensure a successful outcome, it’s important to start with a clear and well thought-out UX strategy for a new product.
Is product design a capital expenditure or operating expense?
Companies have to consider the product itself when deciding whether design is a capital expenditure or operational expense.
When companies face economic hardship, budgets get tighter. Design is one of many costs that companies need to pay for, but the question they face is — how to track them?
How to calculate the ROI of UX: A guide for SaaS product leaders
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.
How to hire a UX agency: 5 questions product leaders should ask
Before you sign a contract with a UX agency, ask these five questions to evaluate their process, team structure, values, and results. This guide helps product leaders choose the right partner for long-term UX success.
Product-centric vs user-centric: Which is better for SaaS?
Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user…
Why successful companies invest in UX during downturns
To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and…
Inclusive language: Why your words matter
*This article mainly focuses on the English language Inclusive language is a core component of UX content Using inclusive language makes users feel more at ease and comforted when using a product, which makes it a better user experience (UX). Inclusive language makes content more understandable to people from diverse backgrounds — not just a…
Deceptive UX: Crime Doesn’t Pay
The villainy of deceptive UX When a website is not providing the results you need, it can be tempting to trick users to navigate, interact, or behave the way you need. Initially, it may work in your favor. However, it will create animosity towards your product and brand that will ultimately turn users away permanently….
Understanding 5 ecommerce user personas
The Who’s Who of ecommerce user personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The…
Optimize customer experience with A/B testing: A strategic guide for product leaders
By implementing A/B testing, you gain the ability to make strategic design decisions backed by data, resulting in a better customer experience and a higher return on investment (ROI).
How to measure retention in your digital products
Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not…
4 ways to reach business goals with UX
How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their business goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design…
Why UX strategy in economic uncertainty helps companies thrive
Companies that invest in UX design navigate economic downturns by understanding users When budgets tighten and uncertainty rises, product teams face tough decisions. But companies that lean into a strong UX strategy in economic uncertainty often emerge more resilient — and closer to their customers. Rather than guessing what users want, UX research reveals real…
What Robles v. Domino’s Means for ADA Website Compliance in 2025
With the January 15th United States Court Of Appeals For The Ninth Circuit handing down an opinion in Robles v. Dominos Pizza, it’s clear that site owners are going to need to really look at how their websites (and mobile apps) are complying with the American with Disabilities Act.
