Finger Pointing on Mobile Phone Screen.

What is usability?

How usable is your product? I have a love-hate relationship with some digital products, and it’s because of their usability. Well, mostly hate in some cases. And not because I don’t love the idea. But using the software is frustrating and drives me crazy. Take Jira, for example, a cloud-based project management software from Atlassian….

Close-up vector cartoon illustration of people of different ages and ethnicities in office outfits. Isolated on white background

Product management personas and marketing personas: Why B2B SaaS success needs both

They may look similar, but these personas serve different purposes There’s a moment on almost every cross-functional product team when the wires get crossed. Marketing has “SaaS Sarah” and “Decision-Maker Dave” mapped out in vivid detail, right down to their favorite podcast. Meanwhile, the product team is trying to design features for “Power User Priya”…