Social media icons flying on white background. 3d vector illustration

What we learned at SXSW: Are you truly being authentic on social media?

It is often said that our personal social media accounts are our highlight reels. “Unfiltered: Do Women need to get real on Instagram?” was a SXSW panel presented by Ashley Ford from Buzzfeed, Lori Leibovich of Time Inc/Real Simple, Stacey London (Style expert/TV personality, and Busy Phillips of Cougartown (TV actor). This panel covered how…

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The 4 C’s of social media: Content, Conversations, Community, and Connections

Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s…