Articles offering guidance and advice on a wide range of topics.
AI-powered eCommerce platforms are changing the game for personalization, automation, and business growth. This guide compares Shopify, BigCommerce, WooCommerce, and emerging platforms to help product leaders choose the right AI-driven solution for their goals in 2025.
Diagnosing UX issues in SaaS can feel a bit like solving a puzzle, but it’s worth tackling. When user experience is optimized, it doesn’t just look good. It performs better and keeps your customers engaged.
Draw on social network engagement principles to drive retention in your SaaS product User engagement in B2B SaaS is one of the strongest indicators of product success. Much like social media platforms rely on consistent, valuable interactions, B2B SaaS platforms thrive when engagement strategies are designed with user needs, accessibility, and personalization in mind. Think…
When product leaders start tapping into their team’s non-UX skills and unique expertise, they’ll be surprised by how much those skills can transform the user experience.
B2B buyers want content that offers expertise, insight, and value beyond the product. That’s why a B2B SaaS content strategy is key to winning customers.
Product differentiation can be difficult, but competitive usability testing is a quick and cheap method for uncovering opportunities.
Balance application security with ease of use to improve user engagement and retention in your B2B login At our office, all of the odd-numbered suites are on one side of our building and the even-numbered suites are on the other. So pretty much daily, someone walks in, confused as to where to find another business….
When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.
Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis.
Improving remote team engagement isn’t easy. But it’s essential. Three years after the COVID-19 pandemic, remote teams are nothing new for most companies. But effective remote team engagement may remain a struggle. Employees’ expectations about work culture and environments have changed. And it’s not just resignations managers need to worry about. According to Gallup, workforce…
Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a…
Poor mobile optimization can drive users away It’s imperative for modern digital products to focus on mobile optimization. Usability issues on a mobile site are five times more likely to drive users away without completing their tasks. Research has also shown that 70 percent of online shoppers will abandon their carts if the user experience…
UX design is a lucrative investment The top companies in the world have learned that investing in UX design improves ROI (return on investment). “Every $1 invested in UX results in a return of $2 to $100” is a commonly used statistic in the UX design sphere. However, investing in research and design can feel…
Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.
The Who’s Who of ecommerce user personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
