Articles offering guidance and advice on a wide range of topics.
Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website or product. But without following UX design system best practices, you risk confusing users and weakening their trust in your product. Whether users are looking for…
The benefits of responsive design Did you know that a thoughtful cross-platform UX strategy can boost engagement and user retention? Designing experiences for mobile, tablet, and desktop users isn’t just about resizing — it’s about creating a seamless, accessible journey across devices. Responsive design is smart design. Globally, 56 percent of internet traffic comes from…
Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Building a strong user research strategy is essential before launching any product. It’s tempting to assume that if you and your peers need a solution, others will too —…
Designs that work for everyone What to consider when designing accessibly Accessible UX design means creating digital experiences that are usable by everyone — including people with disabilities. It’s more than compliance; it’s about building inclusive, friction-free products that adapt to a diverse range of needs. For product teams, embracing inclusive product design ensures your…
Thoughtful user experiences can positively impact customer retention for SaaS products When it comes to customer retention strategies for SaaS, user experience (UX) plays a pivotal role. A well-designed UX can keep customers engaged, satisfied, and loyal. However, neglecting UX can lead to churn, even if your product is technically excellent. And when we say…
Genesis framework site provides turnkey design and development services Welcome to Fetch + Field Recently I was given the opportunity to create my first website for a sub-brand Standard Beagle, called Fetch + Field. Fetch + Field was created out of the sudden and unexpected need for small, local businesses to shift from brick and…
Beyond the lawsuits: Why accessibility is a product strategy, not a checklist Imagine launching a new feature you’re proud of and then getting served with a lawsuit because a customer couldn’t use it. That’s not a distant edge case. It’s a growing reality for companies that overlook ADA website compliance requirements. Accessibility lawsuits are on…
Incorporating innovation into your business model can prove to be very valuable for you and your company. It is the key to success in business now. Being on the forefront and continuously evolving and innovating gives a competitive advantage to your organization.
Search Engine Optimization (SEO) is a phrase that gets thrown around a lot in business, and it can intimidate or frustrate anyone who wants to manage their own marketing and advertising. There are many agencies that specialize in SEO and paid search (think Google AdWords); however, if these services are outside your current budget, there…
What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential clients and customers to your brand/business. Content can be distributed in a variety of ways including social media, digital marketing campaigns, and email blasts. Content gives your brand the ability to be noticed by your target market…
Why mixed content is still a problem in 2025 Need to fix mixed content errors on your website? Ensuring your website runs entirely over HTTPS is incredibly important, especially if you want customers to see your site. Major browsers like Google Chrome, Mozilla Firefox, and Microsoft Edge now block most mixed content by default. This…
Build a network by playing radio host I’ll be honest with you. When I first started podcasting, it was for the same reason a lot of businesses start a podcast — they want to increase awareness of their company. I did a Google search of “How to use podcasting to grow your business” and there…
Marketing is the vessel that drives sales, the look, feel, and perception of the brand and the business, creates value for the company, and decides who, what, when, and where to serve. With that being said, there are a few common Marketing Don’ts marketers should avoid like a rabid dog, ten to be precise. So,…
5 simple tips for selecting a user experience agency Choosing a UX design agency for your website or digital project can be daunting, especially in cities that are saturated with talent and design firms. When you’re picking an agency, consider the following 5 quick tips to help make the process easier for you.
Its that time of year, where you start seeing “the best of ____,” or “the worst of _____,” or “the Ten Greatest _____;” well, here at Standard Beagle we are no better. This time around we share our favorite books! Cindy recommends… Smarter Faster Better I read most of this book on the way back…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
