Article related to user research, including qualitative research and usability.
SaaS is evolving — from subscription-only to usage-based, modular, and AI-native models. Product leaders must rethink UX as a business strategy, not just an interface layer. This article offers key UX strategies to help SaaS companies reduce churn, build trust, and thrive in an era of rapid transformation.
Misunderstandings about SaaS user testing misconceptions often prevent product leaders from reaping the full benefits of this incredibly valuable process.
Personalization, trust, and adaptability: Key challenges for AI usability As AI-powered systems become increasingly central to our digital experiences, the way we approach usability testing needs to evolve. AI interfaces are dynamic, adapting and learning from user interactions, which means traditional testing methods often fall short. To create products that users trust and enjoy, we…
In this article, we’ll explain common issues and 7 ways to pinpoint them so you can make healthcare website improvements.Â
Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…
Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article,…
Many people rely on only one type of data, usually the numbers. Numbers are helpful, but they don’t always tell you why something is happening. On the other hand, focusing only on user interviews or open-ended feedback might not show you how common an issue really is. By combining both types of data, you’ll see a full picture of how your product or website is performing.
This is Part 1 of a two-part series on gathering user feedback. Gather user feedback after initial launch to remain competitive There are many important moving parts when it comes to winning in B2B SaaS. And setting up a regular cycle to gather user feedback is a key component to success. Preliminary research on the…
Usability audits are key to long-term success In order to keep a product’s life cycle sustainable, regular usability audits are necessary to ensure longevity. Good usability means the product is easy for users to achieve their goals. Over time, user goals will change, or require upgrades to stay viable in the market. Regular audits can…
A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology…
Many new UX designers want to learn more about the research career path That’s why the Austin-based meetup group, UX in ATX, hosted a paneled discussion in July 2020 with UX Research experts to talk about the research career path.
There are multiple benefits of usability testing. Usability testing allows product teams to find problems before the end user. The earlier bugs are identified, the less expensive it is for the client to fix. Detecting issues early on encourages a smoother launch or feature release.
User testing can be very beneficial to the design and development of a project. Whether the product is a digital experience or a physical object, getting feedback from users who have no experience with the project is crucial to get valuable unbiased opinions.
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
