Knowledge base
With more than 55 years of combined experience, we’ve seen enough to know how to create the best user experience.
Below is your gateway to UX best practices and free resources to help you on your way.
Recent UX best practices articles

Improve UX with animation: The smart use of motion in digital products
Animation isn’t just decorative — when used strategically, it improves usability, guides attention, and reduces friction in digital products. This article covers UX animation principles, examples, tools, and best practices for using motion to enhance user experience without distracting or overwhelming users.

Best AI-powered eCommerce platforms: Choosing the right solution for 2025
AI-powered eCommerce platforms are changing the game for personalization, automation, and business growth. This guide compares Shopify, BigCommerce, WooCommerce, and emerging platforms to help product leaders choose the right AI-driven solution for their goals in 2025.

Rethinking the conversational AI design process: Start analog to end human
Great conversational AI doesn’t start with tools — it starts with conversation. This article explores how analog-first methods like intent cards, role-playing, and storyboarding create more natural, human-centered AI experiences that are easier to implement and more enjoyable for users.
Most popular articles

5 ideal client traits for health tech projects
If you’re leading a project and you want to make the most of your agency partnership, here’s how you can stand out as a client and set the stage for a successful collaboration.

How to calculate the ROI of UX: A guide for SaaS product leaders
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.

5 lessons ‘Ted Lasso’ can teach us about product leadership
When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.
Recent videos
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Resources for UX best practices
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