Future-proof your SaaS product

Download the 2025 SaaS trends report

Discover the strategies shaping SaaS success in 2025, from AI-driven personalization to accessibility best practices.

The SaaS landscape is evolving, and user expectations are higher than ever. In our free report, we break down the top SaaS trends for 2025 with data-backed insights and practical strategies to help you enhance engagement, boost retention, and future-proof your product.

cover of saas ux trends 2025 report

Here’s the why

Why this report matters

Staying ahead in the competitive SaaS landscape means keeping up with user expectations. Our comprehensive report dives into the top SaaS trends for 2025, offering actionable insights to help product leaders optimize user engagement, retention, and satisfaction.

What you’ll learn:

  • How to leverage AI-powered personalization for deeper user engagement.
  • Strategies for seamless onboarding experiences to boost activation rates.
  • Best practices for data security and transparency to build user trust.
  • The latest on accessible and inclusive design to reach more users.

What you’ll learn

Key stats inside the report

lightbulb illustration for SaaS trends report

Growth

The SaaS market is projected to grow from $317.55 billion in 2024 to $1.23 trillion by 2032.

Opportunity

85% of business applications will be SaaS-based by 2025.

What makes this report different

Our report is built for SaaS product leaders like you — factual, data-driven, and packed with real-world examples. No fluff, no jargon. Just actionable insights of SaaS trends to guide your UX strategy into 2025 and beyond.

How We Help SaaS Products Succeed

Partner with experts in SaaS UX

At Standard Beagle, we understand the unique challenges SaaS companies face in delivering exceptional user experiences. Whether it’s improving user retention, streamlining onboarding, or leveraging AI-driven personalization, our tailored approach ensures that your product stands out in a competitive market.

With a proven track record of helping B2B SaaS companies succeed, we know what it takes to craft intuitive, user-centered designs that drive results. Our process combines deep user research, UX strategy, and cutting-edge design principles to deliver solutions that address your product’s specific pain points.

Why great UX is the cornerstone of SaaS success

In SaaS, user experience is more than just a feature. It’s a strategic lever for growth. A well-designed product doesn’t just meet user expectations; it anticipates them, creating seamless interactions that drive satisfaction and loyalty.

Consider this: every $1 invested in UX delivers an average ROI of $100. That’s not just a number; it’s a clear signal that putting users first pays off. When customers feel empowered and satisfied with your product, they’re more likely to renew, recommend, and stick with your solution for the long haul.

At Standard Beagle, we’ve seen this transformation firsthand. Our clients have experienced the power of better UX, from increased activation rates to higher customer satisfaction scores. Want to see what great UX can do for you? Check out our case studies and blog for actionable insights.

Read our SaaS UX case studies
Explore actionable insights on our blog