How to develop a UX strategy for a new product
To ensure a successful outcome, it’s important to start with a clear and well thought-out UX strategy for a new product.
Why your app sucks: Common UX issues in B2C authentication
Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…
How cognitive psychology can improve your user’s experience
Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…
How to hire a UX agency: 5 questions product leaders should ask
Before you sign a contract with a UX agency, ask these five questions to evaluate their process, team structure, values, and results. This guide helps product leaders choose the right partner for long-term UX success.
How to do a product competitive analysis
Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis.
Dos and dont’s for using images in products
Images are a powerful tool for websites and digital products Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for using images in products and websites. Why are…
How to apply user feedback: A surefire 5-step method
Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article,…
6 methods to gather user feedback
This is Part 1 of a two-part series on gathering user feedback. Gather user feedback after initial launch to remain competitive There are many important moving parts when it comes to winning in B2B SaaS. And setting up a regular cycle to gather user feedback is a key component to success. Preliminary research on the…
7 principles for SaaS onboarding
SaaS onboarding is the backbone of any successful software-as-a-service product. From the moment a new user signs up, your onboarding process shapes their first impression, dictates how quickly they adopt key features, and establishes whether they’ll stick around long-term.
Transforming bad user experiences: Exclusive fixes you need
Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading…
Competitive analysis importance for B2B products
A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology…
Why successful companies invest in UX during downturns
To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and…
Avoid information overload in B2B software
Information Architecture in B2B software is crucial if you want to avoid users experiencing cognitive overload. Learn more about it here!
4 ways to avoid unintended design consequences
Designers aren’t looking for unintended consequences Designers often don’t consider what consequences — good AND bad — can arise from their designs. The reason? Human psychology. But there are four things designers can do to try to avoid unintended consequences. What are unintended consequences in design? One example of unintended consequences is cyberbullying. Today more…
4 ways to make sure your products have mobile optimization
Poor mobile optimization can drive users away It’s imperative for modern digital products to focus on mobile optimization. Usability issues on a mobile site are five times more likely to drive users away without completing their tasks. Research has also shown that 70 percent of online shoppers will abandon their carts if the user experience…
