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4 ways to avoid unintended design consequences

Designers aren’t looking for unintended consequences Designers often don’t consider what consequences — good AND bad — can arise from their designs. The reason? Human psychology. But there are four things designers can do to try to avoid unintended consequences. What are unintended consequences in design? One example of unintended consequences is cyberbullying. Today more…

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4 ways to make sure your products have mobile optimization

Poor mobile optimization can drive users away It’s imperative for modern digital products to focus on mobile optimization. Usability issues on a mobile site are five times more likely to drive users away without completing their tasks. Research has also shown that 70 percent of online shoppers will abandon their carts if the user experience…

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CMS design best practices: How to build flexible, scalable interfaces

What every product leader needs to know to create scalable CMS-powered experiences CMS design best practices differ from designing for static applications. UX for content management systems must account for flexibility, reusability, and scalability — all without sacrificing usability or breaking the design. Design for a CMS requires specific design techniques that allow for reusability…

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5 UX design system best practices for a more consistent user experience

Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website or product. But without following UX design system best practices, you risk confusing users and weakening their trust in your product. Whether users are looking for…

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5 UX best practices for a strong cross-platform UX strategy

The benefits of responsive design Did you know that a thoughtful cross-platform UX strategy can boost engagement and user retention? Designing experiences for mobile, tablet, and desktop users isn’t just about resizing — it’s about creating a seamless, accessible journey across devices. Responsive design is smart design. Globally, 56 percent of internet traffic comes from…

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5 UX best practices for accessible UX design

Designs that work for everyone What to consider when designing accessibly Accessible UX design means creating digital experiences that are usable by everyone — including people with disabilities. It’s more than compliance; it’s about building inclusive, friction-free products that adapt to a diverse range of needs. For product teams, embracing inclusive product design ensures your…

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5 UX best practices: Customer retention strategies for SaaS

Thoughtful user experiences can positively impact customer retention for SaaS products When it comes to customer retention strategies for SaaS, user experience (UX) plays a pivotal role. A well-designed UX can keep customers engaged, satisfied, and loyal. However, neglecting UX can lead to churn, even if your product is technically excellent. And when we say…