A deep understanding of your brand is essential for creating authentic connections with your audience. This article explores the significance of brand awareness and provides actionable steps to define and communicate your brand effectively.
This guide provides an overview of the process of designing an accessible color palette for B2B SaaS, important for product success.
Why we need to rethink and categorize ecommerce as gender-neutral For generations, a majority of the world’s functions have been categorized or focused on binary genders, rather than being gender-neutral. This includes what people wear, the way they act, and how they shop. But with Generation Z (Gen Z) stepping into the world, traditional, societal…
Joy captures the overall aesthetic of the new look and feel for Standard Beagle We are rolling out a brand new look and feel for Standard Beagle this week, complete with a new website. Our team has been working on this for most of 2020, and we’re thrilled we’re able to roll it out before…
Last week we talked about “How to be flaw-some as a digital leader” from speaker Eric Qualman. We talked about what being flaw-some means by highlighting his most interesting points in his SXSW presentation. Qualman also spoke about five digital habits to rock your brand, which are the keys to being a leader in a digital…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
