Hybrid customer experiences — where digital tools meet real-world service — can either build trust or destroy it. This article breaks down a frustrating dealership experience to show how mismatched systems, poor communication, and broken workflows undermine trust. The takeaway? A great hybrid CX blends transparent digital tools with human support, working seamlessly across every touchpoint.
SaaS is evolving — from subscription-only to usage-based, modular, and AI-native models. Product leaders must rethink UX as a business strategy, not just an interface layer. This article offers key UX strategies to help SaaS companies reduce churn, build trust, and thrive in an era of rapid transformation.
UX is no longer just for users — it’s for the AI agents acting on their behalf. This article explores agent-based experience design (AX): what it is, why it matters, and how designers and product leaders can prepare for a future shaped by autonomous agents.
Hiring a UX agency is a smart, flexible way to expand product design capacity—without hiring full-time. In this article, we outline 5 key reasons why UX agencies can be a high-impact solution for scaling product support, accelerating velocity, and improving outcomes.
The idea behind collaborative design is simple: involve multiple stakeholders to create relevant and effective solutions.
If you’re leading a project and you want to make the most of your agency partnership, here’s how you can stand out as a client and set the stage for a successful collaboration.
Use these stats to convince the higher ups about why to invest in UX If you’re like me, you know UX is important, but you still run across clients or leaders who don’t understand the value. These top UX stats for 2025 will help bolster your case. Why is it hard to convince people to…
Avoid these common email authentication mistakes to protect your domain and improve deliverability A lot has changed in email authentication best practices since we first started helping our clients set up their websites. Email remains a cornerstone of business communication, but it’s also one of the primary targets for cybercriminals. Email providers are trying to…
When product leaders start tapping into their team’s non-UX skills and unique expertise, they’ll be surprised by how much those skills can transform the user experience.
Customer retention strategies for SaaS are key to long-term growth Imagine this — you’ve just spent a lot of money on SEO and digital advertising to acquire customers, only to have them walk out the door after a couple of months. Well, actually, you may not need to imagine that. SaaS products have one of…
Give users a reason to be excited about AI in your product We are in an age I like to call the “Great AI Race.” Leaders are looking for ways to quickly leverage AI and add it to their products and not lose this race. Evidence of the AI race is all around us. AI…
To ensure a successful outcome, it’s important to start with a clear and well thought-out UX strategy for a new product.
Companies have to consider the product itself when deciding whether design is a capital expenditure or operational expense.
When companies face economic hardship, budgets get tighter. Design is one of many costs that companies need to pay for, but the question they face is — how to track them?
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.
When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
