Many people rely on only one type of data, usually the numbers. Numbers are helpful, but they don’t always tell you why something is happening. On the other hand, focusing only on user interviews or open-ended feedback might not show you how common an issue really is. By combining both types of data, you’ll see a full picture of how your product or website is performing.
Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user…
Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a…
UX design is a lucrative investment The top companies in the world have learned that investing in UX design improves ROI (return on investment). “Every $1 invested in UX results in a return of $2 to $100” is a commonly used statistic in the UX design sphere. However, investing in research and design can feel…
Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.
Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not…
How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their business goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design…
Standard Beagle Co-Founder and Creative Director Cindy Brummer is among the authors chosen for “97 Things Every UX Designer Should Know” from O’Reilly Media.
There’s nothing like the start of a new year to set goals, and this year I have a big one. Fresh off my success at reading 40 books in 2017, I’ve set a goal to read 50 books. I am determined to keep up the reading habit. Need help getting in the reading habit? Check…
My literary picks for entrepreneurs, managers, and others I set a goal for myself in 2017 — read 40 books. That may seem like nothing for some people — especially when many entrepreneurs are known for reading 50 books a year. But for me it was a big deal. I’m not just a business owner…
Two technology leaders visited UT and told a packed audience that even with decades of experience, being open-minded has helped them evolve with the industry. Satya Nadella, Microsoft’s CEO, and Robert Metcalfe, co-founder of the ethernet and university professor into an auditorium full of eager students and faculty spoke November 12. Both leaders in the…
Cyber-security is crucial when almost every aspect of our lives is computerized. Security breaches happen often but not many can compare to the scale and severity of the Equifax data breach in 2017. In the span of around 2 months, hackers got ahold of personal information affecting 143 million Americans, roughly 44% of the population….
Build a network by playing radio host I’ll be honest with you. When I first started podcasting, it was for the same reason a lot of businesses start a podcast — they want to increase awareness of their company. I did a Google search of “How to use podcasting to grow your business” and there…
5 simple tips for selecting a user experience agency Choosing a UX design agency for your website or digital project can be daunting, especially in cities that are saturated with talent and design firms. When you’re picking an agency, consider the following 5 quick tips to help make the process easier for you.
When it comes to hiring someone to build your website, cost is one of the biggest factors that clients face. Everyone has their own idea about how much they think web design and development should cost. Unfortunately, most people don’t understand why the cost is typically higher than they expect it to be for a…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
