Scaling health tech adoption isn’t just about features—it’s about frictionless onboarding, trust, and support. Real-time engagement strategies like live walkthroughs, chat support, and interactive Q&As can dramatically improve adoption and retention for both patients and providers.
Diagnosing UX issues in SaaS can feel a bit like solving a puzzle, but it’s worth tackling. When user experience is optimized, it doesn’t just look good. It performs better and keeps your customers engaged.
B2B buyers want content that offers expertise, insight, and value beyond the product. That’s why a B2B SaaS content strategy is key to winning customers.
Why engaging with Gen Z needs authenticity The influence of Generation Z (Gen Z) is growing. And the key to Gen Z audience engagement is authenticity. Members of Gen Z — those born between 1997 and 2012 — are now entering or preparing to enter the workforce. And their impact on companies has caused quite…
What is content marketing? Content marketing is pretty simple actually, it’s the distribution of content that draws potential clients and customers to your brand/business. Content can be distributed in a variety of ways including social media, digital marketing campaigns, and email blasts. Content gives your brand the ability to be noticed by your target market…
To be successful online requires coming up against a lot of competition. The name of the game is Search Engine Optimization (“SEO”), finding ways to ensure your website is highly visible, easily navigable and regularly comes up in searches. On top of that, more and more people are performing searches from their mobile devices, which…
Marketing is the vessel that drives sales, the look, feel, and perception of the brand and the business, creates value for the company, and decides who, what, when, and where to serve. With that being said, there are a few common Marketing Don’ts marketers should avoid like a rabid dog, ten to be precise. So,…
5 simple tips for selecting a user experience agency Choosing a UX design agency for your website or digital project can be daunting, especially in cities that are saturated with talent and design firms. When you’re picking an agency, consider the following 5 quick tips to help make the process easier for you.
When it comes to hiring someone to build your website, cost is one of the biggest factors that clients face. Everyone has their own idea about how much they think web design and development should cost. Unfortunately, most people don’t understand why the cost is typically higher than they expect it to be for a…
We can all admit that email is not the coolest kid on the block. It’s not hip like Pinterest or Instagram. People aren’t going to have viral email newsletters and it won’t ever be a cleaver hashtag (unless it’s #emailstillworks). These days it seems more and more marketing agencies are pushing companies to use social…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
