5 ideal client traits for health tech projects
If you’re leading a project and you want to make the most of your agency partnership, here’s how you can stand out as a client and set the stage for a successful collaboration.
How to calculate the ROI of UX: A guide for SaaS product leaders
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.
5 lessons ‘Ted Lasso’ can teach us about product leadership
When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.
Competitive analysis importance for B2B products
A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology…
Fix your data display: 4 steps to strong table usability
Poor table usability with workplace applications is no secret The usability requirements and tradeoffs for workplace app designs are different from consumer apps. As UX experts, we have to focus on different points. For consumer apps, we tend to focus on the UI and fix show-stopping roadblocks. Meanwhile, for workplace apps we must focus on…
CMS design best practices: How to build flexible, scalable interfaces
What every product leader needs to know to create scalable CMS-powered experiences CMS design best practices differ from designing for static applications. UX for content management systems must account for flexibility, reusability, and scalability — all without sacrificing usability or breaking the design. Design for a CMS requires specific design techniques that allow for reusability…
Goal-setting for UX/UI designers
Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.
5 benefits of usability testing
There are multiple benefits of usability testing. Usability testing allows product teams to find problems before the end user. The earlier bugs are identified, the less expensive it is for the client to fix. Detecting issues early on encourages a smoother launch or feature release.
