SaaS user testing misconceptions: Setting the record straight for product leaders
Misunderstandings about SaaS user testing misconceptions often prevent product leaders from reaping the full benefits of this incredibly valuable process.
3 ways to adapt usability testing for AI interfaces
Personalization, trust, and adaptability: Key challenges for AI usability As AI-powered systems become increasingly central to our digital experiences, the way we approach usability testing needs to evolve. AI interfaces are dynamic, adapting and learning from user interactions, which means traditional testing methods often fall short. To create products that users trust and enjoy, we…
Winning B2B conversions with a friction-free user flow
B2B buyers operate with a specific goal in mind In B2B ecommerce, the real winners are prioritizing usability and functionality to help customers find exactly what they need. They are focusing on a friction-free user flow to increase B2B conversions. Designing an intuitive, smooth site experience makes a world of difference for B2B buyers, who…
Designing interactive elements in virtual spaces
What is the best way to include interactive elements in a virtual space so they enhance the user experience?
Master competitive usability testing for product differentiation
Product differentiation can be difficult, but competitive usability testing is a quick and cheap method for uncovering opportunities.Â
Why your app sucks: Common UX issues in B2C authentication
Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…
The essential guide to comprehensive usability audits
Usability audits are key to long-term success In order to keep a product’s life cycle sustainable, regular usability audits are necessary to ensure longevity. Good usability means the product is easy for users to achieve their goals. Over time, user goals will change, or require upgrades to stay viable in the market. Regular audits can…
Fix your data display: 4 steps to strong table usability
Poor table usability with workplace applications is no secret The usability requirements and tradeoffs for workplace app designs are different from consumer apps. As UX experts, we have to focus on different points. For consumer apps, we tend to focus on the UI and fix show-stopping roadblocks. Meanwhile, for workplace apps we must focus on…
How search design affects your product’s UX
Even search design can directly impact user experience in products When it comes to the overall user experience of a website, software or app, search design is often considered behind other functionality. But the design of search can make a big difference in how users experience a digital product. Not all websites or apps need…
5 UX best practices: Customer retention strategies for SaaS
Thoughtful user experiences can positively impact customer retention for SaaS products When it comes to customer retention strategies for SaaS, user experience (UX) plays a pivotal role. A well-designed UX can keep customers engaged, satisfied, and loyal. However, neglecting UX can lead to churn, even if your product is technically excellent. And when we say…
What is usability?
How usable is your product? I have a love-hate relationship with some digital products, and it’s because of their usability. Well, mostly hate in some cases. And not because I don’t love the idea. But using the software is frustrating and drives me crazy. Take Jira, for example, a cloud-based project management software from Atlassian….
5 benefits of usability testing
There are multiple benefits of usability testing. Usability testing allows product teams to find problems before the end user. The earlier bugs are identified, the less expensive it is for the client to fix. Detecting issues early on encourages a smoother launch or feature release.
The ultimate 7-step user testing guide for product leaders
User testing can be very beneficial to the design and development of a project. Whether the product is a digital experience or a physical object, getting feedback from users who have no experience with the project is crucial to get valuable unbiased opinions.
