Animation isn’t just decorative — when used strategically, it improves usability, guides attention, and reduces friction in digital products. This article covers UX animation principles, examples, tools, and best practices for using motion to enhance user experience without distracting or overwhelming users.
Hiring a UX agency is a smart, flexible way to expand product design capacity—without hiring full-time. In this article, we outline 5 key reasons why UX agencies can be a high-impact solution for scaling product support, accelerating velocity, and improving outcomes.
How preconceived notions can derail successful product development Cognitive biases have a bigger effect on product success and failure than many people realize. And one cognitive bias in particular has a big impact: confirmation bias in product design. This cognitive bias can subtly influence designers and businesses, leading to products that miss the mark with…
When you’re building an AI application, you need the right tools for the job. Just a construction team needs different materials and tools for building a skyscraper than they would for a house, an AI application needs UX patterns that meet its needs. While traditional UX focuses on predictable and linear interactions, AI-driven UX introduces a layer of complexity and adaptability that demands a fresh approach.
Use these stats to convince the higher ups about why to invest in UX If you’re like me, you know UX is important, but you still run across clients or leaders who don’t understand the value. These top UX stats for 2025 will help bolster your case. Why is it hard to convince people to…
Your landing page is often the first step toward winning over new users. But if that landing page isn’t hitting the mark, it might actually be pushing them away before they even experience your product’s value.
Beyond 2025, we’re likely to see emerging AI trends for SaaS push well beyond today’s capabilities. This means product leaders can expect AI to reshape SaaS products in ways that go far beyond predictive analytics or customer support automation.
Here are six key lessons we’ve learned about designing effective, engaging, and adaptable websites for the arts.
B2B buyers operate with a specific goal in mind In B2B ecommerce, the real winners are prioritizing usability and functionality to help customers find exactly what they need. They are focusing on a friction-free user flow to increase B2B conversions. Designing an intuitive, smooth site experience makes a world of difference for B2B buyers, who…
In this article, we explain 5 more essential features that providers should highly consider incorporating into their healthcare website.
Attract new patients through your website redesign When patients search for a new doctor or information about a medical problem, the first thing most people do is go online. Attracting new patients is such a huge part of any healthcare practice that if you don’t have a quality, and user friendly website, then you’re potentially…
Mind the gap and onboard existing users when your product has changed When you redesign an existing software or website, it’s important not to forget about the people who were familiar with your old design. The more radical the redesign, the more likely your existing users will feel lost and confused. Since customer retention is…
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.
Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…
404 errors can be opportunities to help users Every once in a while, We’ve likely all come across a 404 error page while surfing the web. You really can’t avoid experiencing a problem or spotting a mistake when it comes to technology. But, do you remember what action you took when you encountered that latest…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
