By implementing A/B testing, you gain the ability to make strategic design decisions backed by data, resulting in a better customer experience and a higher return on investment (ROI).
Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not…
Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website or product. But without following UX design system best practices, you risk confusing users and weakening their trust in your product. Whether users are looking for…
Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Building a strong user research strategy is essential before launching any product. It’s tempting to assume that if you and your peers need a solution, others will too —…
Thoughtful user experiences can positively impact customer retention for SaaS products When it comes to customer retention strategies for SaaS, user experience (UX) plays a pivotal role. A well-designed UX can keep customers engaged, satisfied, and loyal. However, neglecting UX can lead to churn, even if your product is technically excellent. And when we say…
How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their business goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design…
5 insights UX hiring managers look for when reviewing portfolios — and how to spot great thinkers, not just pretty mockups If you’ve ever wondered how to evaluate UX portfolios, you’re not alone. Design portfolios are like first dates. Some are polished, some are awkward, and a few leave you wondering how they got this…
Deceptive patterns intentionally mislead you Deceptive patterns are experiences that are designed to trick you into doing things you typically wouldn’t want to do. These are often carefully created user interface elements that aim to deceive the user. Harry Brignull was the first UX specialist to coin the term “dark patterns” to describe these deceptive…
Standard Beagle Co-Founder and Creative Director Cindy Brummer is among the authors chosen for “97 Things Every UX Designer Should Know” from O’Reilly Media.
Fierce Females is a new series of interviews with women in design. This series is intended to spotlight women in the design community and spark inspiration for anyone interested in design.
Why designers and developers should talk more The design to development handoff can make or break a product sprint. When design and engineering teams work in silos, even the most beautiful UI can fall apart in implementation. But when handoff is intentional, collaborative, and clear? You can ship faster, with fewer bugs and happier teams….
Why we chose Figma to streamline UX and development It is important for companies to frequently reassess how they do things. One of the drawbacks of investing in new tools is the resources it takes to try out new software. Sometimes, a team may agree to try a new tool, but don’t necessarily take the…
They may look similar, but these personas serve different purposes There’s a moment on almost every cross-functional product team when the wires get crossed. Marketing has “SaaS Sarah” and “Decision-Maker Dave” mapped out in vivid detail, right down to their favorite podcast. Meanwhile, the product team is trying to design features for “Power User Priya”…
User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are…
Companies that invest in UX design navigate economic downturns by understanding users When budgets tighten and uncertainty rises, product teams face tough decisions. But companies that lean into a strong UX strategy in economic uncertainty often emerge more resilient — and closer to their customers. Rather than guessing what users want, UX research reveals real…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
