Great conversational AI doesn’t start with tools — it starts with conversation. This article explores how analog-first methods like intent cards, role-playing, and storyboarding create more natural, human-centered AI experiences that are easier to implement and more enjoyable for users.
Hiring a UX agency is a smart, flexible way to expand product design capacity—without hiring full-time. In this article, we outline 5 key reasons why UX agencies can be a high-impact solution for scaling product support, accelerating velocity, and improving outcomes.
How preconceived notions can derail successful product development Cognitive biases have a bigger effect on product success and failure than many people realize. And one cognitive bias in particular has a big impact: confirmation bias in product design. This cognitive bias can subtly influence designers and businesses, leading to products that miss the mark with…
In health tech, where trust is paramount and user expectations are growing, an effective UX strategy is essential. Whether users are patients, healthcare providers, or administrators, they expect a seamless, intuitive, and secure experience.
AI is a tool to amplify how we design for better user experiences Ever since ChatGPT started making headlines, there have also been warnings for people in all types of fields that AI is coming for their jobs. It’s true that AI is a threat in some ways and will likely take over tasks that…
Trends? Or direction? Keep an eye on these growing UX design trends While I’m no fan of hype, we are seeing a number of UX design trends this year that are worth watching. When I identify trends, I look at topics that tend to be the topic of discussion among a wide variety of groups,…
SaaS onboarding is the backbone of any successful software-as-a-service product. From the moment a new user signs up, your onboarding process shapes their first impression, dictates how quickly they adopt key features, and establishes whether they’ll stick around long-term.
Even search design can directly impact user experience in products When it comes to the overall user experience of a website, software or app, search design is often considered behind other functionality. But the design of search can make a big difference in how users experience a digital product. Not all websites or apps need…
How designing for B2B SaaS products is different from vs B2C SaaS products B2B SaaS product design has fundamental differences from designing B2C products. When designers work on B2B products, they need to approach key areas differently. Why? Because of the differences in how B2B companies use products. To be brutally honest, I came into…
The benefits of responsive design Did you know that a thoughtful cross-platform UX strategy can boost engagement and user retention? Designing experiences for mobile, tablet, and desktop users isn’t just about resizing — it’s about creating a seamless, accessible journey across devices. Responsive design is smart design. Globally, 56 percent of internet traffic comes from…
An inside look at UX in the gaming industry UX in ATX hosted a panel of UX designers currently working in the gaming industry to discuss the unique aspects of UX in this industry. Panelists Watch the UX in ATX meetup recording How to position yourself to move into game UX Using your network and…
Joy captures the overall aesthetic of the new look and feel for Standard Beagle We are rolling out a brand new look and feel for Standard Beagle this week, complete with a new website. Our team has been working on this for most of 2020, and we’re thrilled we’re able to roll it out before…
In August of 2020, the Austin based meetup group, UX in ATX hosted a paneled discussion with women designers. The topic was, ‘Challenges Women Face in Design.’ Read more to review key discussion points from the meetup.
Genesis framework site provides turnkey design and development services Welcome to Fetch + Field Recently I was given the opportunity to create my first website for a sub-brand Standard Beagle, called Fetch + Field. Fetch + Field was created out of the sudden and unexpected need for small, local businesses to shift from brick and…
How usable is your product? I have a love-hate relationship with some digital products, and it’s because of their usability. Well, mostly hate in some cases. And not because I don’t love the idea. But using the software is frustrating and drives me crazy. Take Jira, for example, a cloud-based project management software from Atlassian….
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
