Finger Pointing on Mobile Phone Screen.

What is usability?

How usable is your product? I have a love-hate relationship with some digital products, and it’s because of their usability. Well, mostly hate in some cases. And not because I don’t love the idea. But using the software is frustrating and drives me crazy. Take Jira, for example, a cloud-based project management software from Atlassian….

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Product management personas and marketing personas: Why B2B SaaS success needs both

They may look similar, but these personas serve different purposes There’s a moment on almost every cross-functional product team when the wires get crossed. Marketing has “SaaS Sarah” and “Decision-Maker Dave” mapped out in vivid detail, right down to their favorite podcast. Meanwhile, the product team is trying to design features for “Power User Priya”…

Stop Coronavirus. Side View Of Human Hand Gesturing Stop To Coronavirus Cells.

On going remote

UPDATE: March 16, 2020 – All employees are required to work from home. Important update to clients and partners regarding our response to COVID-19 As the global health situation continues to evolve regarding COVID-19, I want to let you know the steps Standard Beagle is taking as an agency that may affect you. At Standard…

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Why UX strategy in economic uncertainty helps companies thrive

Companies that invest in UX design navigate economic downturns by understanding users When budgets tighten and uncertainty rises, product teams face tough decisions. But companies that lean into a strong UX strategy in economic uncertainty often emerge more resilient — and closer to their customers. Rather than guessing what users want, UX research reveals real…

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Mastering ADA website compliance requirements: Essential insights for product leaders

Beyond the lawsuits: Why accessibility is a product strategy, not a checklist Imagine launching a new feature you’re proud of and then getting served with a lawsuit because a customer couldn’t use it. That’s not a distant edge case. It’s a growing reality for companies that overlook ADA website compliance requirements. Accessibility lawsuits are on…