Activate button illustration for SaaS product success article

Design

How to drive SaaS product success with activation milestones

SaaS platforms can be complex, and it’s all too easy for new users to feel overwhelmed or unsure where to start. So, how do you make sure that users don’t get lost along the way?

Man conductor cartoon character in tuxedo performing on stage directing symphony orchestra instrumental ensemble back view isolated on white background. Classical music performance vector illustration

Design

6 Lessons for strong arts organization redesigns

Here are six key lessons we’ve learned about designing effective, engaging, and adaptable websites for the arts.

content marketing illustration concept for B2B SaaS content strategy article

Tips and Advice

Attract customers with a winning B2B SaaS content strategy

B2B buyers want content that offers expertise, insight, and value beyond the product. That’s why a B2B SaaS content strategy is key to winning customers.

Woman Owner Of Small Business Preparing Package For Delivery.

Design

Winning B2B conversions with a friction-free user flow

B2B buyers operate with a specific goal in mind In B2B ecommerce, the real winners are prioritizing usability and functionality to help customers find exactly what they need. They are focusing on a friction-free user flow to increase B2B conversions. Designing an intuitive, smooth site experience makes a world of difference for B2B buyers, who…

Slay - a modern slang word, meaning to do something amazingly well - hand drawn lettering. Gen Z buzzword

Social Media

The Z Effect: How to conquer Gen Z audience engagement

Why engaging with Gen Z needs authenticity The influence of Generation Z (Gen Z) is growing. And the key to Gen Z audience engagement is authenticity. Members of Gen Z — those born between 1997 and 2012 — are now entering or preparing to enter the workforce. And their impact on companies has caused quite…

A teamwork organizational scheme to implement AI in SaaS products

Business

The best way to implement AI in SaaS products

The steps to add AI features follow a similar, but slightly different core process I’m going to start this article on how to implement AI in SaaS products with an unexpected example. Do you remember Tickle Me Elmo? In 1996, the “Tickle Me Elmo” doll was the hottest toy of the season. It was so…

Customer retention strategies concept illustration

Business

Proven customer retention strategies for SaaS

Customer retention strategies for SaaS are key to long-term growth Imagine this — you’ve just spent a lot of money on SEO and digital advertising to acquire customers, only to have them walk out the door after a couple of months. Well, actually, you may not need to imagine that. SaaS products have one of…

Business

3 ways product leaders can leverage AI

Give users a reason to be excited about AI in your product We are in an age I like to call the “Great AI Race.” Leaders are looking for ways to quickly leverage AI and add it to their products and not lose this race. Evidence of the AI race is all around us. AI…

Design

Part two: 5 more essentials to transform a healthcare website redesign

In this article, we explain 5 more essential features that providers should highly consider incorporating into their healthcare website.

Design

7 ways to transform your healthcare website redesign

Attract new patients through your website redesign When patients search for a new doctor or information about a medical problem, the first thing most people do is go online. Attracting new patients is such a huge part of any healthcare practice that if you don’t have a quality, and user friendly website, then you’re potentially…

image of responsive healthcare website on three different devices for healthcare website improvements article

UX Research

From good to great: Unlock what works (and what doesn’t) on healthcare websites

In this article, we’ll explain common issues and 7 ways to pinpoint them so you can make healthcare website improvements.

HIPAA Compliance Icon Graphic with clipboard

Business

The definitive checklist for HIPAA compliant website design projects

How do you make sure you embark on a HIPAA compliant website design project? we’ve compiled a checklist of essential tasks.

Design

3 tips to onboard existing users after a redesign

Mind the gap and onboard existing users when your product has changed When you redesign an existing software or website, it’s important not to forget about the people who were familiar with your old design. The more radical the redesign, the more likely your existing users will feel lost and confused. Since customer retention is…

Inclusive office working on accessible B2B SaaS

Design

How to ensure accessible B2B SaaS product design

When a B2B product has an accessible design, people can more easily use assistive technologies and understand information.

Diverse group of stylish people standing together. Flat cartoon vector illustration.

Design

3 secrets to design an accessible product

An accessible product takes into consideration a larger population that will be able to use and access your website.

Improve UX with animation: The smart use of motion in digital products

UX design articles

Thought-leadership in design and research

How to drive SaaS product success with activation milestones

6 Lessons for strong arts organization redesigns

Attract customers with a winning B2B SaaS content strategy

Winning B2B conversions with a friction-free user flow

The best way to implement AI in SaaS products

Proven customer retention strategies for SaaS

3 ways product leaders can leverage AI

Part two: 5 more essentials to transform a healthcare website redesign

7 ways to transform your healthcare website redesign

From good to great: Unlock what works (and what doesn’t) on healthcare websites

The definitive checklist for HIPAA compliant website design projects

3 tips to onboard existing users after a redesign

How to ensure accessible B2B SaaS product design

3 secrets to design an accessible product