The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services.
Look to our blog for expertise in UX design, research, and other industry topics. We may have used AI to outline or assist with writing, but all of these articles are 100% conceived and edited by real humans.
We publish UX design articles as well as the latest insights into product design, usability, accessibility and more.
Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…
Tools that claim to make a website accessible can be really tempting for companies, but an accessibility overlay is not a long-term solution.
But despite these claims, hundreds of lawsuits have been filed against websites that use accessibility overlays.
UX design has measurable business value — sometimes 5–10x ROI. In this article, we’ll walk you through exactly how to calculate the ROI of UX investments using real-world SaaS examples and formulas you can plug into your business case.
AI is a tool to amplify how we design for better user experiences Ever since ChatGPT started making headlines, there have also been warnings for people in all types of fields that AI is coming for their jobs. It’s true that AI is a threat in some ways and will likely take over tasks that…
Trends? Or direction? Keep an eye on these growing UX design trends While I’m no fan of hype, we are seeing a number of UX design trends this year that are worth watching. When I identify trends, I look at topics that tend to be the topic of discussion among a wide variety of groups,…
When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.
Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…
404 errors can be opportunities to help users Every once in a while, We’ve likely all come across a 404 error page while surfing the web. You really can’t avoid experiencing a problem or spotting a mistake when it comes to technology. But, do you remember what action you took when you encountered that latest…
Before you sign a contract with a UX agency, ask these five questions to evaluate their process, team structure, values, and results. This guide helps product leaders choose the right partner for long-term UX success.
Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis.
Improving remote team engagement isn’t easy. But it’s essential. Three years after the COVID-19 pandemic, remote teams are nothing new for most companies. But effective remote team engagement may remain a struggle. Employees’ expectations about work culture and environments have changed. And it’s not just resignations managers need to worry about. According to Gallup, workforce…
Images are a powerful tool for websites and digital products Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for using images in products and websites. Why are…
Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article,…
Many people rely on only one type of data, usually the numbers. Numbers are helpful, but they don’t always tell you why something is happening. On the other hand, focusing only on user interviews or open-ended feedback might not show you how common an issue really is. By combining both types of data, you’ll see a full picture of how your product or website is performing.
This is Part 1 of a two-part series on gathering user feedback. Gather user feedback after initial launch to remain competitive There are many important moving parts when it comes to winning in B2B SaaS. And setting up a regular cycle to gather user feedback is a key component to success. Preliminary research on the…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
