Example of a basic competitive analysis for taxi mobile applications

Competitive analysis importance for B2B products

A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology…

graphic says: 50% of a programmers time is spent during rework

Why successful companies invest in UX during downturns

To remain competitive, companies should invest in UX rather than cutting it to reduce costs Intentional user experience (UX) research, design and development is a regular causality of project cost cutting, but successful companies avoid doing this and rather make an investment in UX. Companies that cut UX investment in economic downturns are short-sighted, and…

UX Design Awards 2022 graphic

Standard Beagle nominated for 2022 UX Design Awards

2 UX projects nominated for awards The 2022 UX Design Awards announced nominations and Standard Beagle has two projects honored. Judges nominated Standard Beagle’s design work for Circlage’s surgical evaluation platform and MedNet’s clinical database platform from among 124 projects to compete in the global competition for user experience excellence. These entries now move to…

A laptop display with open program email windows, calendar and chat app

4 ways to avoid unintended design consequences

Designers aren’t looking for unintended consequences Designers often don’t consider what consequences — good AND bad — can arise from their designs. The reason? Human psychology. But there are four things designers can do to try to avoid unintended consequences. What are unintended consequences in design? One example of unintended consequences is cyberbullying. Today more…

Illustration shows a mobile app interface

4 ways to make sure your products have mobile optimization

Poor mobile optimization can drive users away It’s imperative for modern digital products to focus on mobile optimization. Usability issues on a mobile site are five times more likely to drive users away without completing their tasks. Research has also shown that 70 percent of online shoppers will abandon their carts if the user experience…