The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services.
Look to our blog for expertise in UX design, research, and other industry topics. We may have used AI to outline or assist with writing, but all of these articles are 100% conceived and edited by real humans.
We publish UX design articles as well as the latest insights into product design, usability, accessibility and more.
The villainy of deceptive UX When a website is not providing the results you need, it can be tempting to trick users to navigate, interact, or behave the way you need. Initially, it may work in your favor. However, it will create animosity towards your product and brand that will ultimately turn users away permanently….
How designing for B2B SaaS products is different from vs B2C SaaS products B2B SaaS product design has fundamental differences from designing B2C products. When designers work on B2B products, they need to approach key areas differently. Why? Because of the differences in how B2B companies use products. To be brutally honest, I came into…
UX design is a lucrative investment The top companies in the world have learned that investing in UX design improves ROI (return on investment). “Every $1 invested in UX results in a return of $2 to $100” is a commonly used statistic in the UX design sphere. However, investing in research and design can feel…
What every product leader needs to know to create scalable CMS-powered experiences CMS design best practices differ from designing for static applications. UX for content management systems must account for flexibility, reusability, and scalability — all without sacrificing usability or breaking the design. Design for a CMS requires specific design techniques that allow for reusability…
What you need to know about designing for voice apps Designing for voice apps that use speech recognition software is fundamentally different from designing screens. Without visual guides, designers must focus on the UX writing and voice interaction of the app. Creating a voice user interface means the personality of the app is unseen and…
Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.
What is onboarding? When users first step into a product, they are bombarded with new functions. The services you offer may seem obvious to you. However, users with no knowledge of the process will have difficulty understanding your intentions. This is where user onboarding comes into play. Onboarding is the form of actively guiding users…
The Who’s Who of ecommerce user personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The…
Standard Beagle wins design award at the annual Web Excellence Awards competition Award-winning UX agency Standard Beagle honored for work with KUT and Austin Symphony By Cindy Brummer Product leaders looking for proven design partners can now add Standard Beagle to their shortlist. The Austin-based UX agency was recently recognized as an award-winning UX agency…
By implementing A/B testing, you gain the ability to make strategic design decisions backed by data, resulting in a better customer experience and a higher return on investment (ROI).
How illustration improves UX design is a principle we’ve seen in action at Standard Beagle. We’ve always believed that great UX design is rooted in empathy. It’s about understanding people — not just through research and data but through creative expression and the ability to communicate visually. And that’s why we believe some of the…
B2B research by Clutch revealed that our team is one of the best UX designers in Austin, Texas. As digital products and website grow more essential each day, making one standout is one of the hardest things to do. Thankfully, the people at Standard Beagle know how to make your products one of the best…
Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not…
A playlist for the open road: Music that captures the spirit of freedom on two wheels Nothing quite captures the feeling of freedom like the sound of a powerful motorcycle engine on an open road. At Standard Beagle, we’re all about connecting with the unique passions and experiences that make our team tick—and for some…
Panel of design leaders share thoughts on how to improve DEI UX in ATX hosted a panel discussion of design leaders across the US on how to create a space at work where everyone can feel safe, accepted, and heard. Panelists: Watch the UX in ATX meetup recording Are you a UX designer or interested…
Standard Beagle is an AI UX agency based in Austin, TX. We help B2B SaaS and health tech companies create better product experiences with smart strategy, user-first research, and ethical AI workflows.
Shape the future of SaaS: Discover 2025’s top UX trends
