Services
User research
Understand your customers’ needs and motivations
We take a holistic approach to understanding users by combining qualitative and quantitative methods, based on the needs of your project.
User and customer research helps our clients understand their customers so they can make better decisions. Our research methods remove the guesswork and reduce the risk of building solutions that fall flat.

How we help
Make better decisions
Understanding your users ultimately helps you make better decisions about what features to build and when.
Our qualitative user research focuses on taking the guesswork out of your product strategy. (Sources)
Decision-making tool
Percentage of respondents that say UX research is an important part of a data-informed approach.
Customer satisfaction
Reports have found that organizations with mature research practices are nearly 2 times more likely to have improved customer satisfaction.
Intuitive expectations
70% of Gen-Z users expect interfaces to be intuitive, personalized and predictive. That means research dedicated to understanding their needs.
Featured user research projects
We get results for our clients
Here are some of our favorite projects where we provided user research expertise.

Music search portal UX: Enhancing music discovery for B2B editing
B2B learning platform UX: Actionable strategy for higher engagement
Primary care website design: Enhancing patient access and engagement
Skills and expertise
By setting a vision for human-centered products and services, we help companies determine which problems to solve and features to prioritize.
Customer discovery
We work with you at the very beginning of your product or service idea to uncover customer segments and what matters to them.
Qualitative insights
We answer your specific questions about user behavior through a variety of methods from surveys and focus groups to qualitative user interviews.
User observation
Your customers use your product in specific contexts and situations. We uncover and highlight these insights through observational studies.
All services
Need more UX services? We got you.

Get results
See how you can get results, too. Contact us for a no-obligation consultation.
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