Who We Work With

B2B SaaS product UX

SaaS product UX that drives retention and growth

We help B2B SaaS companies boost customer retention, improve feature adoption, and drive growth with strategic SaaS product UX that delivers results.

At Standard Beagle, we specialize in creating user experiences that make complex SaaS products simple, intuitive, and downright delightful. Whether you’re struggling with user onboarding, retention, or feature adoption, we’ve got the UX chops to turn things around—fast. Let’s get your product working for your users, not against them.

Free UX Consultation
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What you need to know

Why SaaS product UX matters

When your users struggle with clunky workflows or can’t find the features they need, it affects everything—from retention to growth. That’s where SaaS product UX comes in.

A smart, user-centered design makes your product easier to use, helping you keep customers happy, reduce churn, and grow your business. At Standard Beagle, we specialize in crafting UX that takes the frustration out of SaaS and turns complexity into simplicity.

Challenges we solve

Common SaaS product UX challenges

No matter how great your SaaS product is, it’s easy to run into roadblocks that can frustrate users and slow growth. Here are some of the common issues we help solve with smart SaaS product UX:

Low feature adoption

Your product has all the right features, but if users can’t find them—or worse, don’t understand how to use them—they might as well not exist. We help simplify complex features so your users can get the most out of your product.

High customer churn

If users aren’t having a smooth experience, they won’t stick around. A well-designed UX can drastically reduce churn by making sure your product feels intuitive and engaging from the get-go.

Confusing onboarding

First impressions matter. If your onboarding process feels like a maze, new users will get frustrated and give up. We create a strategy for onboarding so your users can hit the ground running—no headaches required.

Complex workflows

When tasks take too many clicks or feel complicated, users lose interest fast. We simplify workflows, making it easier for users to get things done quickly and efficiently.

Poor mobile experience

With more users accessing products on the go, a clunky mobile experience can cost you. We ensure your SaaS product is just as smooth and functional on mobile as it is on desktop.

Lack of personalization

In today’s competitive market, users expect products to meet their unique needs. We help you design personalized experiences that keep users engaged and coming back for more.

Real results for SaaS products like yours

From reducing churn to boosting feature adoption, we’ve helped B2B SaaS companies solve their toughest UX challenges. Check out our case studies to see how we’ve transformed products—and helped businesses grow.

illustration shows dog with curious body language forb2b saas product UX page
screenshot of designed screen

Custom data portal development: Optimizing insurance data analysis

RPC needed a scalable, user-friendly solution to replace their spreadsheet-based approach, so they turned to Standard Beagle to develop a custom browser-based application that would streamline claims processing, automate calculations, and improve user experience while ensuring accuracy and compliance.
screenshot of design showing search interface for music search portal UX

Music search portal UX: Enhancing music discovery for B2B editing

Expertise Our team provided UX strategy, user research, and product design expertise to the project. Client 5 Alarm is the largest independent production music library. Founded in 2002, it was later purchased by Anthem Entertainment. Timeline We worked intensely with 5 Alarm for six months on this project, collaborating closely with a 5 Alarm executive…

Our approach to SaaS product UX

Our approach to SaaS product UX is simple, but effective: we dig deep into what your users need, map out a strategy that aligns with your business goals, and then design an experience that makes it all come together seamlessly.

User Research

We start by understanding your users—what they need, what frustrates them, and what keeps them coming back. This insight helps us identify the gaps in your current UX and uncover opportunities to improve.

UX Strategy

Once we know your users inside and out, we create a tailored UX strategy that fits your product’s goals. Whether it’s streamlining workflows, simplifying onboarding, or making features more discoverable, our strategy is laser-focused on improving usability and engagement.

Design & Testing

Finally, we turn our strategy into action. We design sleek, intuitive interfaces that make your product a joy to use, then test them with real users to ensure everything works like a charm. The result? A SaaS product UX that drives retention, adoption, and growth.

They were able to get ramped up on our product fairly quickly.

Usually it takes our users a long time to get the flow of things but they understood all the painpoints and came up with the perfect design for us and even came up with features we did not know we needed. Once we saw the design we absolutely loved all of their ideas.
Adriana Molina
Software Dev Engineering Manager, Mednet Solutions

Standard Beagle has great communication skills and extremely competent developers.

Overall, they follow a highly methodical process where they work in protected environments, preventing any threat to the integrity of our software.
Co-Founder
Quality Driven Software

They always responded well to our needs even during the most inconvenient times.

Standard Beagle Studio had a personable and feedback-oriented approach that made each phase easier for us — they always responded well to our needs even during the most inconvenient times.
Ben Dobkin
Former Senior Analyst, Venture Consulting Firm

I highly recommend Standard Beagle Studio

They are easy to work with, and their pricing is fair and reasonable. They reworked my website after an SEO disaster, and it works beautifully now. They initiated security measures to protect the site, and made improvements I didn’t know were possible. I’m glad I found Standard Beagle.
Paula Pierce,
Principal Attorney

Increased traffic to my site by 20%

Standard Beagle has increased traffic to my site by 20% in each of the last two months since it launched. While, I hope to increase conversions over time, the recent inquiries have been ideal clients ready to do business with us because of their experience on the website.
Dave Schulze,
CEO of Focus Fitness

We heart-emoji them

We’ve worked with Standard Beagle on numerous website development projects over the past year, and they definitely know their digital stuff. They’re reliable, they know what they’re talking about and they are great guides to the frequently bewildering world of digital code.
Erica Page,
Belmont Icehouse

Standard Beagle is truly a first class design service

They did a fantastic job, stayed on time, and stayed on budget! It was a pleasure working with them; they gave me regular updates and worked with me to make changes as we went along. I highly recommend their work!
Carole Callaghan,
Principal Attorney
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Make your SaaS product easier to love

Your users deserve a product that’s easy to use, and you deserve a UX that drives growth. Let’s chat about how we can make that happen. Get in touch for a free consultation, and let’s turn your SaaS product into something your users can’t live without.

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